How does UMEWS work?
At UMEWS we review music based on one key idea: universal appeal.
UMEWS Star Ratings
Our ratings reflect our view of a work’s potential to cross over and connect with the widest possible audience:
Not a judgement of quality
Importantly, this is not a judgement of quality. Something may be brilliant within its genre yet have little mass appeal. Something else might be rough or unconventional but still have the potential to reach billions.
And of course, we’re not always right. Sometimes the works we rate 1★ No M.A. are the ones that explode globally.
But we try our best.
Your track can be by you or a recent track you love.
Or it can be an old track, even a VERY old track, that you love or even hate or simply want our review and opinion on it
It need not be a new sound. It can be very, very old that you’ve just come across
Or it can be UNSIGNED by a label or publisher or company but you really love it.
Or hate it.
What we are doing is giving our opinion as to whether it has MASS APPEAL
Your Voice
You — the listener or viewer — can vote as well. Your ratings appear next to the UMEWS rating in a circle. While personal taste always plays a role, we encourage listeners to think objectively: even if something isn’t for you, could it still connect with the world?
Could it cross over?
Can a track break out of its genre and connect with everyone — across countries, cultures, ages, backgrounds and musical tastes?
- Could a classical concerto move a hip-hop fan?
- Could a country song resonate with someone who loves drill?
- Could a soft ballad reach a metal head?
- Could a spoken word performance touch a jazz lover?
How it works
- 1 Listen to the song or view the work.
- 2 Rate it based on mass appeal.
- 3 See how others rate it.
- 4 Explore songs that cross genres and boundaries.